Touch again on the goals that their support will help you to achieve, and how you are positioned to make their investment count. Why? You have to network in the finance community as you build your business to secure the right funding. But it gets easier. It usually takes a few months, maybe even longer. It’s also the part where you make a specific request for their time once they’ve had a chance to find out more. Enter your email address and we'll email you a link to download this post as PDF for offline reading. This is where you provide bios of your team’s key members, starting with a description of what they do for your company. A clear problem and a beautiful solution are nice and all, but if the only people the problem and solution apply to are polar explorers, it’s going to be hard to rustle up much enthusiasm from investors. Fundable is not a registered broker-dealer and does not offer investment advice or advise on the raising of capital through securities offerings. You’re going to have a lot of conversations and meetings, and you need a way to stay up-to-date on everything. The more advantages you can name, the more impressive your offering will seem. With every extra moment that it takes to get the information to them, you risk losing their interest. Without it, your “solution” is just the one company description among thousands. The more accurately and articulately you can describe a problem , the more valuable the solution your product provides will become in the minds of your audience. Example: Going to the video store is a pain. Study up, and not only will you be in a better position to represent your deal, you’ll be better able to understand and answer investors’ questions, too. Your elevator pitch is the heart and soul of your email, and you shouldn’t be afraid to get to it as quickly as possible. Each time, you become a little more educated and aware of what’s required to succeed. You can easily have 100 investor meetings and hear “no” 90 times. Keep the process moving along on your end, and interested investors are likely to do the same on theirs. If you can’t, then you need to research a lot and talk with as many people as possible to figure it out. There’s obviously not enough information there for an investor to jump straight to writing out a check, but if the elevator pitch intrigues them enough, they’ll want to find out more. Then, think about how you’re going to reach out. Remember, too, that less is often more: you’re much better off contacting a few, carefully chosen investors who are actually a fit for your business than a whole army of investors who ignore you. Your peers and friends. You need to give the investor a concrete idea of what your business does. It’s the part where the investor requests more information—this time, the most detailed that you have: your full business plan, financial details, and information about who else already owns stock in your company. For example, if you want to reach someone at Sequoia Capital, check to see if you know anyone from college who works there. Answer all their questions thoroughly and thoughtfully, no matter how many times you’ve heard them before, or how self-evident the answers seem to you. Be the first to rate this post. Think about whether you’re going to use an accelerator or not. If all goes according to plan, by the time investors finish reading your email pitch they will be eager to find out more about your company and what you have to offer them. It takes practice. For the most part, drafting your various pitches is about repackaging the same information in different ways to suit each particular format. Generally, your network centers around three things: Create a list of people in these networks who are connected to the finance world. It’s tough, because your business is your baby. Every bit of traction helps, but be sure you highlight the pieces that are likely to impress or capture people’s interest. In a lot of cases, you’ll be lucky if you get enough time to get even this short message across, so refining the message is key. Your “elevator pitch” is the pitch you would deliver if you ever happened to find yourself on an elevator with an investor, with just the length of that short elevator ride to get that investor interested in your idea. But it’s also a chance to paint a picture for the reader. This question originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world. Do not make the mistake of thinking you can talk your way to an investment on charisma alone. This is where you introduce yourself and your company, let the investors know that you have an investment opportunity that they might be interested in, and invite them to learn more by visiting your crowdfunding profile—and then link them to it! It includes some of the more sensitive details of the business, including revenue and product development information, as well as the specific terms of the fundraise itself. You’ll learn how to answer difficult questions and how to sell your company like a pro. More questions: Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Talk about it! You can’t spend six months building a prototype, then wake up one morning and decide it’s time to fundraise and watch the money flow in. Let people know! Investors will ask to see your full business plan before they make a commitment, so when you put that document in the investor’s hand at the end of your pitch, make sure it’s the best representation of your company that it can possibly be. Once you’ve articulated a problem, the next step is to explain how your company’s product or service is the elegant fix to that problem that people have been waiting for – without even knowing that they were. Example: NetFlix provides customers with a huge selection of movies that they can have delivered right to their doorstep and never have to pay a late fee. It’s called “pitching” for a reason: you have to get your proposal over the plate in order for investors to take a swing at it, and investors’ strike zones are extremely small. Should You Start a Business? All the Insights You Need to Help Your Business Succeed, Boost team productivity and collaboration with a shared email inbox, Exclusive Offers on Must-Haves for New and Growing Businesses, Investor-Ready Business Plans Written In No Time, Getting Investors and Protecting Your Idea. The executive summary is a short, few-sentence description of your company, your vision and your goals. The private, investors-only page of your profile will be far more detailed than the public side, with a lot more sections. Currently I have a business idea in mind which has not been published. But by the time investors have read through the entire email, they’re no longer a captive audience.