Below you’ll find a few lesser known differences from my experience launching 300+ crowdfunding campaigns at Agency 2.0 that will help you better decide which crowdfunding platform is right for you. Each platform takes some time to process all the transactions and then send the money (minus the fees) to your bank account. Part of me respects their approach to this because if you do get one of their promotions, it can be very powerful. Here’s what he had to say: “Absolutely it does. My guess is that they don’t feel Facebook aligns with their values as a company. Over the past few years, they changed their primary positioning to target tech entrepreneurs. I really can think of only one reason other people would beat around the bush or not give a straight answer: They don't know the answer because they don't have the experience or stats or data to clearly know the answer. In deciding between Kickstarter vs Indiegogo, the answer is 100% Kickstarter. Are you ready for everyone’s least favorite answer? This is an incredibly valuable feature and one that I consider a “no-brainer” for any campaign launching on Indiegogo. But that does not mean that Indiegogo is 50% as effective as Kickstarter. In 2016, its campaigns raised $2.6 billion and had a campaign success rate of 36 percent- the highest on any crowdfunding platform. Both platforms also automatically add the tracking code necessary for you. It looks a little odd. I believe having the Facebook Pixel empowers creators and leads to a healthier crowdfunding ecosystem. It also hosts around 270 new campaigns on a daily basis. In my experience, Kickstarter has a better integration and the data tracked in Google Analytics almost identically matches the data tracked on your Kickstarter campaign. All Rights Reserved. The average raise on Kickstarter is 2.35 times higher on Kickstarter than on Indiegogo. Securing this newsletter placement will make or break your Indiegogo campaign. With Kickstarter, your credit card is not charged until the end of the campaign and only if the project reaches it’s funding goal, allowing backers to cancel a pledge at anytime and refunds can be issued within 14 days of the funding deadline. Sign up for the HypeSquad and be notified of the best products in the world before anyone else! Indiegogo allows you to add this code to the backend. Don’t worry, we’re here to help. Indiegogo used to offer PayPal as an option for payment processing, but has recently dropped them and uses Stripe — just like Kickstarter. Where the platforms differ is in their accuracy around Google Analytics tracking. If implemented, you can track important metrics such as: Furthermore, giving Facebook this data will automatically make your ads more effective. Kickstarter backers are younger, better educated and more financially successful than their Indiegogo counterparts. Just like Kickstarter, Indiegogo allows you to create rewards for your backers provided that they’re in line with their terms of use. Essentially, Indiegogo will Guarantee Delivery of the product to backers. At the end of the day, Kickstarter doesn’t care how much money your project has raised. Kickstarter will manually review your campaign if it doesn’t qualify. The two main crowdfunding platforms have been around for just under a decade, with Indiegogo (2008) first and Kickstarter (2009) following shortly thereafter. There’s a few issues with flexible funding, though. On Indiegogo, you can only limit a reward by quantity and they have not added time limits yet. Kickstarter only offers the Fixed Funding model which is why it’s known as the “all-or-nothing platform”. Once you’re done, you’ll submit the application for their review. Fulfillment Made Easier Simple & Reliable Order Fulfillment. We have run more marketing to Kickstarter and Indiegogo than anyone else in the entire world. You’ve finished your campaign on Indiegogo & Kickstarter so you’re probably wondering… “where’s my money?”. In August 2016, Kickstarter announced resultsfrom a University of Pennsylvania study that looked at the economic impact of Kickstarter. Indiegogo’s newsletter is powerful, but Kickstarter’s larger organic community usually outweighs that benefit. Simply put, Kickstarter’s brand name and reputation are better than that of Indiegogo. On Indiegogo, your backers will give this information when they checkout. You can create tangible projects, community projects, educational campaigns, and nonprofits. Probability of Raising At Least X Amount $10,000 $25,000 $50,000 $75,000 $100,000 $150,000 $200,000 $250,000 $500,000 $1,000,000 $2,000,000+ Kickstarter: 13.41% Fixed Funding returns all contributions to funders if the crowdfunding goal isn’t met. – 5 super simple reasons why Kickstarter projects fail, –11 proven tips for launching a successful Kickstarter in 2019. According to SimilarWeb, a traffic estimator, Indiegogo sees an average of 12.16M unique visitors a month. Whereas Kickstarter won't. Now that you have a high level overview of the two platforms, let’s dive into how they differ in terms of how raising funds works. As a bigger business I feel like we can make better estimates and get some degree of accuracy in our ROI numbers, however, if you are a brand new creator, where do you even start to get estimates? On top of LaunchBoom’s marketing efforts, the Indiegogo team provided a great deal of promotional support for each of the campaigns above. I’ve seen many campaigners succumb to these agencies when their campaign stalls because they aren’t empowered to run the ads themselves. Even though some of these pledges took place in January of 2015, our "Lifetime Historical Data" doesn't keep track of when every pledge took place. Nobody talks about this crucial difference between Kickstarter and Indiegogo, but it may be the biggest difference between the two platforms in 2019. 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However, Indiegogo doesn’t allow campaigns for a personal cause. They’ve held off on adding it for 10 years. while top 500 projects in Indiegogo raised $71.7 mln. Both platforms have essentially the same payment processing fee structure since both use Stripe. Subjectively our entire team at Funded Today has said for years that Kickstarter is better than Indiegogo because conversion rates on Indiegogo are always 3-4X lower. You have to have a working prototype to launch a Kickstarter project. Even our ad click thru rates, for the exact same ad, will perform worse when the destination is Indiegogo instead of Kickstarter. From personal experience of launching roughly 200–250 campaigns with Agency 2.0, Kickstarter is a much harder platform to initially become successful on but if/when you do become “popular” via their algorithm, organic pledges will likely pour in from repeat backers (31% of 12,406,560 total backers) and their loyal superbackers who’ve pledged to 25+ projects. With that pixel in place, you can re-target visitors to your campaign page, which can lead to additional conversions you wouldn’t have on Kickstarter. You are in charge of content on your project page but they offer the Creator’s Handbook to help you make your project stand out. In 2017, Kickstarter boasted 118,000 successful projects and had 12 million backers. Comparing funding statistics between the two is difficult, as Indiegogo does not publicly disclose data. Kickstarter does not offer this. Kickstarter knows that having a prototype greatly increases the chances you will be able to deliver on your product. Crowdfunding campaigns are a popular way to raise money for, Crowdfunding is one of the best ways to raise funding, If you’re familiar with Kickstarter campaigns, then you probably know, Most start-ups would launch campaigns on crowdfunding platforms, such as. Stretch goals are meant for creators to raise more money for their campaign as long as your initial goal is met. Stripe Atlas allows entrepreneurs to setup a US based business and bank account which can be used for the crowdfunding campaign. Indiegogo will likely try to convince you to launch on Indiegogo rather than Kickstarter by promising you some extra promotions on their platform if you launch with them. On Kickstarter, backers are not able to give this information when they checkout. When I say creator support, I mean their willingness to help you with your crowdfunding campaign — everything from promotional opportunities to answering basic questions about how to crowdfund.