tweets @Keenan Peachy. A spokesperson told CNBC that the much-mocked holiday spot was inspired by customers who love their Peloton bikes. But he said he especially feels for the woman who plays his wife in the commercial. Your Ad Choices Peloton 'Disappointed' By Response To Bike Ad It Says Was 'Misinterpreted'. Do Not Sell My Personal Information, Your California Privacy Rights “The aftermath of the commercial has left me with more questions than answers, and this is only half the story,” Hunter wrote. He started an Instagram account, @PelotonHusband, to post his head shots. At Deadline they actually found the actress and reached out to her to get a polite, boilerplate response to the hysteria surrounding both her workout commercial as well as the follow-up effort for Aviation.. It's Peloton, not "Peleton" nor "Pelaton.". “Unfortunately, the problem is that viewers can mistake an actor as that person after they’ve seen them on television instead of a person given a script with no opinion on what they are being told to portray.”. Such change! A few didn't seem to get what all the hubbub was about. "Giving your wife a Peloton exercise bike for Xmas might not be a good idea. Twitter is awash with commentary about how the indoor bike startup's 30-second … Becoming the “symbol of the patriarchy,” as one friend put it to him, has been a lot to grapple with, he wrote. ", "I saw the (Peloton) ad 10x without a thought before you snowflakes started freaking out," said @DeepStateGypsy. We made it easy for you to exercise your right to vote! Critics said the ad made it seem as if the husband gifted her the bike because he wanted her to lose weight, event though she was thin to begin with. JOIN OUR NEWSLETTERS, This website uses cookies. "I got a treadmill as a gift once. is an online news portal that aims to provide the latest trendy news and updates around the world. But then the ad started to go viral online, says Hunter, who is also pursuing a career in acting. ", day_peloton_ad_youtube_peloton_hide_media_web, Image released of suspect car in north side homicide, Indiana coronavirus updates: ISDH reports 5,708 new cases, 50 more deaths, Tropical Depression 31 has formed in the Caribbean, Live Doppler 13 Weather Blog: Wet weather returns, Notre Dame football legend, Heisman Trophy winner Paul Hornung dies at age 84, Miami Marlins hire Kim Ng as MLB's first female general manager, Peloton faces social media backlash for new holiday ad. ©2020 Verizon Media. Best mini clothesline I’ve ever owned," said @notsohopeless. The actor who played the husband in the Peloton commercial has spoken about how the outcry has affected him. “My 5 seconds of air time created an array of malicious feedback that is all associated with my face.”. By continuing to use this website you are giving consent to cookies being used. the mother says as she uncovers her eyes. Peloton has grown into a hot startup by asking its customers to feel the burn, but now it seems they are the ones feeling the burn. But then the ad started to go viral online, says Hunter, who is also pursuing a career in acting. At the end, the woman and her husband watch the video together showing how the bike changed her life. Unless you want divorce papers before 2020 arrives," writes @Mindtribe69. Peloton, too, in response to the criticism, says it received mostly positive reviews. Peloton's latest holiday ad has drawn sharp criticism online. © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. "Started thin and rich, ended thin and rich. Peloton has responded to the avalanche of criticism it received over its cringe-worthy commercial, “The Gift That Gives Back.” In the ad, an already slender woman (whom the internet is … A disastrous commercial for stationary bike company Peloton depicted what seemed like an overbearing husband gifting his svelte wife one of the … Your email address will not be published. 64,273, © 2020 NYP Holdings, Inc. All Rights Reserved Let USA TODAY reporter Dalvin Brown know on Twitter: @Dalvin_Brown. Many people seemed to question Peloton's choice to use a thin actress to portray weight loss and fitness goals. The ad, titled “The Gift That Gives Back,” implied the gift back was an obedient, skinnier wife, a firestorm of critics said. "If my husband bought me a (Peloton), I'd spend a year making selfie videos of me drying my bras on it," tweeted @LizHacket. Tap here to turn on desktop notifications to get the news sent straight to you. When Peloton stock dropped 10 percent on Tuesday, stock analysts blamed the slide on reaction to the ad. Do Not Sell My Personal Information. By Scott Stump. We've received your submission. Peloton has responded to the massive mockery of its ad showing a year in the life of a woman after her husband gave her a stationary bike for Christmas. Many improved!" Some people say the "unsettling" ad reminds them of Netflix's wildly popular sci-fi thriller "Black Mirror.". Today is National Voter Registration Day! Part of HuffPost News. 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It's unclear to viewers how the main character has changed over the time span. For better or for worse, it’s given his acting career some exposure. For better or for worse, it’s given his acting career some exposure. “Absolutely 100% chance that the husband in the Peloton ad is abusive,” @allahpundit wrote, and others echoed, on Twitter. “My 5 seconds of air time created an array of malicious feedback that is all associated with my face.”. But the actor who played the spouse, Sean Hunter, now says he was thrust into the center of a vicious debate on gender roles and body image. INDIANAPOLIS (WTHR) — Peloton is standing its ground after receiving backlash for its holiday ad asking consumers to "give the gift of Peloton.".