It Was in Canada, Who Should Be TIME’s Person of the Year for 2020? peach bubly. tells Marketing Daily. cans (eight and 12 packs), as well as 20oz. PepsiCo’s newly debuted brand of flavored sparkling water aims to make a big splash, with a peppy ad campaign that rolled out during the Oscars. single-serve bottles – perfect for every consumer lifestyle and occasion. “We Lately, PepsiCo has moved toward offering drinks beyond its carbonated soda items, with products like Naked Juice and Pure Leaf. PepsiCo announced this week that it's launching Bubly, a new line of all-natural fruit-flavored seltzers with no artificial flavors, sweeteners, or calories. "This is an exciting addition to our PepsiCo portfolio, which is why we're committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards.". We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. All Rights Reserved. by Steve Ellwanger, February 3, 2020 Launched in early 2018, PepsiCo sparkling water Bubly got a big brand recognition boost with its humorous 2019 Super Bowl ad featuring singer Michael Bublé. Bubly cans look spectacular with their picture-perfect, cheeky pastel colors and funky prints. surveyed 1,470 U.S. adults about their water purchase choices, 61% of respondents cited “best price,” followed by national brands like Dasai (44%), premium waters like Evian (22%), health When Lightspeed/Mintel The 30-second spot builds excitement for the entire bubly portfolio of products while bringing to life the fun personality of the brand. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Write to Mahita Gajanan at mahita.gajanan@time.com. bubly is set to make its official TV debut with two ads airing during the 90th Oscars® broadcast on March 4. “Last year’s Super Bowl was really a turning point,” Taffet "We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today." P epsiCo’s new sparkling water line is trying to cut into the current soaring popularity of La Croix. As Online Window Shopping Soars, How Can Retailers Reel Shoppers In? The introduction of bubly comes just one year after the launch of PepsiCo's premium bottled water LIFEWTR, and further validates the company's commitment to its water portfolio. generation ago. design a bubly sweater for your holiday fizz-tivities get started. Enter Bubly (yes, just one b in the middle). The company behind drinks like Pepsi, Mountain Dew and Gatorade has launched a new line of flavored sparkling waters called Bubly. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. have publicly said we will no longer be in any plastic packaging, and so we are launching a 16-ounce can.”. At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. To meet a variety of ready-to-drink packaging options, bubly will be available in 12oz. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," said Todd Kaplan, Vice President, Water Portfolio – PepsiCo North America Beverages. National Beverage, the company behind the pastel colored cans of flavored seltzer, said last year that sales grew to $827 million from $646 million in 2015. got a big brand recognition boost with its humorous 2019 Super Bowl ad featuring singer Michael Bublé. that began running today on national networks and digital platforms shows Bublé standing high on an outdoor billboard as he spray paints his é change on the brand name while a crowd store surrounded by cans of Bubly -- on which he has crossed out the letter y with a felt marker and replaced with an é. did we just become; besties? Super Bowl ad, the Canadian-Italian singer interacts with a store employee and customers as he insists on pronouncing Bubly the same way as his name. PepsiCo launched calorie-free sparkling water bubly in February last year, aiming to shake up the sparkling water category with the brand’s fun, modern ‘undeniable pop of personality’. favor of a new television ad with Bublé that broke today and continues his obsession with the way Bubly is pronounced -- the and way he thinks it should be spelled. “We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner,” Todd Kaplan, a vice president at PepsiCo said in a statement. In last year’s They do not drink as many traditional carbonated soft drinks.”, She won’t talk about specific market share, but says Bubly “is one of the fastest growing, and fancy meeting; you here; product info buy now. La Croix has surged in popularity in recent years, earning the obsession of millennials in particular. b Buy Now. baby i'm; yours; product info buy now. blackberry bubly. product info buy now. Free to qualified media, marketing and advertising professionals. For more information, follow bubly @bublywater on Instagram and Facebook. 02/08/2018. PURCHASE, N.Y., Feb. 8, 2018 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced the launch of bubly, a new sparkling water that combines refreshing and delicious flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories. This is also a direct reflection of the organization's Performance with Purpose goals, one of which is that at least two-thirds of the global beverage portfolio volume will have 100 calories or fewer from added sugars per 12oz serving by 2025. Sales of Pepsi’s carbonated soda brands have declined while business has boomed for bottled and sparkling water. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. In a subsequent spot, he sits on the floor of the The TV ad Bubly marks the most direct attack yet on LaCroix, a brand of flavored sparkling waters that has, in recent years, seen sales soar as it developed a near cultlike devotion among millennials.